After many years of leading within the country’s European multicultural markets Global Advertising Strategies, a New York based advertising and communications agency is now ranked as the 10th largest Asian American agency in Ad Age’s 64th Annual Agency Report. According to the same report, Global saw an 80% growth from 2006 to 2007 making it the nation’s 3rd fastest growing multicultural agency in comparison to those which specialize in Hispanic, African American and Asian markets.
Givi Topchishvili, President and Founder of Global was quick to put this honor into the larger context of the company’s recent success. “In addition to the growth in our Asian-focused client work, we’ve also made significant strides in work within the European and Brazilian immigrant markets as well as with assignments for the general market,” explained Topchishvili. He went on to state that, “sitting at the heart of our growth is our clients’ appreciation of the investment we continue to make in our interactive capabilities.”
Global’s Vice President of Integration, Larry Moskowitz credits the agency’s unique approach to multicultural markets with fueling its growth. He explained that, “Global’s clients share our view that the key to successful and sustainable multicultural efforts lie in, first and foremost, focusing on the commonalties of consumer segments across various cultural communities and not in using cultural and linguistic differences as the foundation for all multicultural marketing efforts.” He went on to explain that, “with professionals from over 16 different countries, Global’s linguistic and cultural competency is a given. What matters most is combining it with world-class marketing know-how and creativity.”
The strength and dedication of Global’s award winning team of professionals is what has allowed it to be placed in the overall rankings of agencies across the country as the 10th fastest growing one in the nation.

About Global Advertising Strategies:

Global Advertising Strategies www.ethnicusa.com is a New York based full-service marketing and advertising agency dedicated to helping its clients bridge the perceptual gaps between cultures both in and outside of the U.S. Global has helped clients grow business with consumers in the General Market and with those from over 35 different ethnic communities. The agency provides a full-service offering of traditional advertising services, events & public relations and interactive services.
Global is also the developer and owner of such properties as www.ethnicevents.com, an online portal for multicultural marketing professionals; www.beyondhispanic.com a series of conferences which concentrates on profitable U.S. cultural markets beyond Hispanic; and www.advisionawards.com the only international Russian language advertising awards program based in the U.S.