Stephen Palacios posted articles.

Results: 1 Articles
| 1-1 |

Hispanic Marketing in Tomorrow’s Corporation: Innovation and Customer Intimacy

By Stephen Palacios, Monday July 28

A recent article in Ad Age, “Consumer Chasm: Distance widening between consumer types,” put forth an interesting notion regarding the growing importance of consumer segmentation in the corporate organizational structure:

“The emergence of the title of chief marketing officer elevated the marketing function to a level of importance equal to that of finance and the chief financial officer. Within the C-suite, we may see the creation of a new position under the CMO: consumer-segments communicator.

That person will be the one who keeps everyone in the firm up to speed on the different and fast-changing channels through which each segment of consumers can be most efficiently reached, queried and persuaded.”


Why is this particularly of interest to multicultural marketers? Because it is the encapsulation of the debate on whether separate infrastructures (strategies, departments, and agencies) are required to effectively reach the two lnd ...

City: 
Keywords:  
SAT
20
SUN
21
MON
22
TUE
23
WED
24
THU
25
FRI
26
Boston, MA
Boston Symphony Orchestra
Philadelphia, PA
Romeo And Juliet
New York, NY
The Addams Family
Full Calendar of Events | Celebrate Today | RSS
June, 2010
Boulder, CO
Boulder Jewish Festival
July, 2010
Denver, CO
Colorado Dragon Boat Festival
June, 2010
Denver, CO
Italian Chalk Art Festival
April, 2010
St. Petersburg, FL
A Celebration of African Gospel Music
October, 2010
Chicago, IL
Road Warrior Athletics Fitness Bootcamp


Topics

Asian Insights
Cultural Etiquette
Emerging Markets
Hispanic Market
Multicultural America
Multicultural Canada
Multicultural France
Your Point of View


Recommended Blogs

Think Multicultural
Fresh Perspectives
Hispanic Trending
Intercultural Talk
Knock The Hustle
Latino Lingo


Copyright © 2007-2010 . DWH, LLC All Rights Reserved.
About Us - Advertise with Us - Privacy Policy - Terms of Use - Refund Policy - Site Map