The Pew Hispanic Center released a report showing that 1 out of every 2 (50.5%) people added to the population in the U.S. since 2000 are Hispanic.

The growth in the 1990s was 40%.

A point of interest to note is that the Latino population growth in the new century has been more a product of the natural increase (births minus deaths) of the existing population than it has been of new international migration.

As of mid-2007, Hispanics accounted for 15.1% of the total U.S. population. That number is expected to be 30% by 2050, according to the Census

Pew Hispanic Center released a report that Hispanics are now 1 in 5 public school students nationwide. Between 1990 and 2006 they were 60% o the total enrollment growth, and now total 10 million.

By 2050, there will be more school-age Hispanic children than school-age non-Hispanic white children.

The report, "One-in-Five and Growing Fast: A Profile of Hispanic Public School Students," also stated that:
-- The vast majority of Hispanic public school students (84%) were born in the U.S.
-- 70% speak a language other than English at home.
-- 18% of all Hispanic students speak English with difficulty.
-- 57% live in households with both of their parents compared with 69% of non-Hispanic white students and 30% of non-Hispanic black students.
-- More than 70% U.S. born Hispanic students of immigrant parents live with both parents.
-- More than a quarter of Hispanic students (28%) live in poverty, compared with 16% of non-Hispanic students. ...

For my first blog post I wanted to focus on the area where Hispanic marketers, and other ethnic marketers, are often battling for credibility and respect: Educating general market organizations that marketing to ethnic groups is less about communicating in a native language like Spanish as it is about communicating in a culturally-relevant manner.

Like other ethnic groups, celebrations and festivities are an ingrained part of Hispanic culture. This doesn’t necessarily change for young Latinos who are English dominant as they too are getting back in touch with their “roots” at a fast pace. It’s cool to be Latino these days. Restaurants are featuring our flavors, shows are talking “Spanglish,” and actors like Charlie Sheen are no longer changing their names to get work in Hollywood. The fact is, connecting and staying connected to our culture is customary not just enjoyable, which brings me back to my point. Perhaps you’ve also faced a client or prospect who has don’t ...