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Keywords (job title and description)

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Customer Marketing Manager
MARKET Multicultural
CUSTOMER MARKETING MANAGER

Position Overview:

Position Title: Customer Marketing Manager
Date Posted: March 25 th , 2008
Closing Date:
Department: Marketing
Job Type: Full-time, permanent
Location(s): Calgary , AB
Experience: 3 -5 Years
Salary Range : Dependent on Experience
Company Overview:

Zedi is an oil and gas service company specializing in production operations management. By delivering systems and services that help oil and gas producers to better manage people, assets and information, we help our customers increase earnings from production, decrease operating costs, better utilize human, physical and fiscal assets and mitigate compliance risk. For more information on Zedi, please visit us online at www.zedi.ca.

Job Description/Duties:

Zedi is recruiting a Customer Marketing Manager for its Calgary office. As a key member of the Customer Marketing team, within the marketing department, we are looking for a strong team player who can demonstrate leadership both within customer marketing and cross-functionally in an expanding, fast-paced organization. The ideal candidate will have a strong marketing background, especially in positioning and launching new products, positioning products and services for new and existing markets and enabling a sales organization.

This full-time role will be responsible for:

� Writing the marketing plans for new product launches at Zedi

� Product naming and positioning for the marketplace (what are we selling, described in a way that is relevant for customers)

� Key messages we want to communicate behind this positioning including key product benefits and competitive advantages

� Co-creation of the communication plan (events, tradeshows, press release, web etc) and promotion schedule and activities (direct mail, bundling campaigns, etc)

� Coordinate competitive analysis for positioning new product

� Work with Line of Business or Product Manager to finalize size of market, segmentation of market

� Lead and coordinate focus groups and lead customer work

� Define target market and target customers

� Lead the efforts to develop Sales and Customer tools for new product launches

� Lead the development of the Sales Kit

� Work with Customer Marketing Specialist to develop required sales training tools (pain chains, customer presentation, key customer objections, discovery questions)

� Facilitate new product positioning training for sales

� Work with Customer Marketing Communication Specialist to develop required communication tools (Brochure, product spec sheets, web updates etc)

� Lead customer marketing post launch reporting, tracking, improvement areas and coordinate other specific follow-up with core team and sales

� Support new geographies and channel opportunities – direct positioning opportunities and messaging for existing products in new markets

� Lead the positioning and core messaging work behind the integration of new acquisition product line-ups into the Zedi line-up

� Lead quarterly campaign planning to be used internally and to the marketplace

Qualifications:

� Experience writing marketing plans for new products

� Strategic thinker and has a practical approach to business

� Oil & Gas experience an asset

� Technical, software, telecom background an asset

� Interest in new media communication opportunities to educate our team, customer and market (visual/audio) an asset

� Strong presentation skills (facilitations skills an asset)

� Excellent Customer Service skills

� Strong team player who can demonstrate leadership both within customer marketing and cross functionally in an expanding, fast-paced organization.

To Apply:

Forward your PDF or Microsoft Word formatted resume in confidence to careers@zedi.ca . We thank all applicants for their interest in Zedi, however only those candidates selected for an interview will be contacted.

COMPANY Zedi
POSTED 29 June, 2008
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<option value="0">ALL STATES</option><option value="5">California</option><option value="7">Connecticut</option><option value="10">Florida</option><option value="14">Illinois</option><option value="22">Massachusetts</option><option value="33">New York</option><option value="39">Pennsylvania</option><option value="48">Washington</option>
<option value="0">ALL STATES</option><option value="6">Colorado</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="33">New York</option><option value="39">Pennsylvania</option><option value="47">Virginia</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="9">District of Columbia</option><option value="45">Utah</option>
<option value="0">ALL STATES</option><option value="3">Arizona</option><option value="5">California</option><option value="6">Colorado</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="14">Illinois</option><option value="16">Iowa</option><option value="20">Maine</option><option value="21">Maryland</option><option value="23">Michigan</option><option value="31">New Jersey</option><option value="33">New York</option><option value="34">North Carolina</option><option value="36">Ohio</option><option value="38">Oregon</option><option value="39">Pennsylvania</option><option value="44">Texas</option><option value="47">Virginia</option><option value="48">Washington</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="3">Arizona</option><option value="9">District of Columbia</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="22">Massachusetts</option><option value="33">New York</option><option value="44">Texas</option><option value="48">Washington</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="2">Alaska</option><option value="3">Arizona</option><option value="5">California</option><option value="7">Connecticut</option><option value="9">District of Columbia</option><option value="11">Georgia</option><option value="12">Hawaii</option><option value="14">Illinois</option><option value="20">Maine</option><option value="32">New Mexico</option><option value="33">New York</option><option value="36">Ohio</option><option value="38">Oregon</option><option value="41">South Carolina</option><option value="44">Texas</option><option value="47">Virginia</option><option value="48">Washington</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="6">Colorado</option><option value="11">Georgia</option><option value="19">Louisiana</option><option value="22">Massachusetts</option><option value="24">Minnesota</option><option value="26">Missouri</option><option value="33">New York</option><option value="36">Ohio</option><option value="39">Pennsylvania</option><option value="44">Texas</option><option value="47">Virginia</option>
<option value="0">ALL STATES</option><option value="3">Arizona</option><option value="5">California</option><option value="10">Florida</option><option value="22">Massachusetts</option><option value="33">New York</option><option value="44">Texas</option><option value="48">Washington</option>
<option value="0">ALL STATES</option><option value="33">New York</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="14">Illinois</option><option value="33">New York</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="11">Georgia</option><option value="33">New York</option><option value="34">North Carolina</option><option value="39">Pennsylvania</option><option value="44">Texas</option><option value="47">Virginia</option><option value="48">Washington</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="7">Connecticut</option><option value="10">Florida</option><option value="22">Massachusetts</option><option value="31">New Jersey</option><option value="32">New Mexico</option><option value="33">New York</option><option value="39">Pennsylvania</option><option value="44">Texas</option>
<option value="0">ALL STATES</option><option value="14">Illinois</option><option value="22">Massachusetts</option><option value="33">New York</option><option value="34">North Carolina</option><option value="40">Rhode Island</option>
<option value="0">ALL STATES</option><option value="1">Alabama</option><option value="3">Arizona</option><option value="4">Arkansas</option><option value="5">California</option><option value="6">Colorado</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="16">Iowa</option><option value="17">Kansas</option><option value="19">Louisiana</option><option value="23">Michigan</option><option value="24">Minnesota</option><option value="26">Missouri</option><option value="28">Nebraska</option><option value="29">Nevada</option><option value="32">New Mexico</option><option value="33">New York</option><option value="34">North Carolina</option><option value="36">Ohio</option><option value="38">Oregon</option><option value="41">South Carolina</option><option value="43">Tennessee</option><option value="44">Texas</option><option value="45">Utah</option><option value="49">West Virginia</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="1">Alabama</option><option value="2">Alaska</option><option value="3">Arizona</option><option value="5">California</option><option value="6">Colorado</option><option value="7">Connecticut</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="12">Hawaii</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="16">Iowa</option><option value="18">Kentucky</option><option value="19">Louisiana</option><option value="20">Maine</option><option value="21">Maryland</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="24">Minnesota</option><option value="26">Missouri</option><option value="29">Nevada</option><option value="31">New Jersey</option><option value="32">New Mexico</option><option value="33">New York</option><option value="34">North Carolina</option><option value="36">Ohio</option><option value="37">Oklahoma</option><option value="38">Oregon</option><option value="39">Pennsylvania</option><option value="41">South Carolina</option><option value="44">Texas</option><option value="45">Utah</option><option value="47">Virginia</option><option value="48">Washington</option><option value="49">West Virginia</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="3">Arizona</option><option value="4">Arkansas</option><option value="5">California</option><option value="6">Colorado</option><option value="7">Connecticut</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="16">Iowa</option><option value="17">Kansas</option><option value="19">Louisiana</option><option value="21">Maryland</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="24">Minnesota</option><option value="26">Missouri</option><option value="28">Nebraska</option><option value="31">New Jersey</option><option value="33">New York</option><option value="36">Ohio</option><option value="37">Oklahoma</option><option value="38">Oregon</option><option value="39">Pennsylvania</option><option value="40">Rhode Island</option><option value="41">South Carolina</option><option value="43">Tennessee</option><option value="44">Texas</option><option value="45">Utah</option><option value="47">Virginia</option><option value="48">Washington</option><option value="49">West Virginia</option><option value="50">Wisconsin</option><option value="51">Wyoming</option>
<option value="0">ALL STATES</option><option value="34">North Carolina</option>
<option value="0">ALL STATES</option>
<option value="0">ALL STATES</option>
<option value="0">ALL STATES</option><option value="9">District of Columbia</option>
<option value="0">ALL STATES</option><option value="1">Alabama</option><option value="3">Arizona</option><option value="5">California</option><option value="6">Colorado</option><option value="7">Connecticut</option><option value="8">Delaware</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="16">Iowa</option><option value="19">Louisiana</option><option value="21">Maryland</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="25">Mississippi</option><option value="29">Nevada</option><option value="31">New Jersey</option><option value="33">New York</option><option value="34">North Carolina</option><option value="36">Ohio</option><option value="38">Oregon</option><option value="39">Pennsylvania</option><option value="41">South Carolina</option><option value="43">Tennessee</option><option value="44">Texas</option><option value="47">Virginia</option><option value="48">Washington</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="7">Connecticut</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="19">Louisiana</option><option value="21">Maryland</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="29">Nevada</option><option value="30">New Hampshire</option><option value="31">New Jersey</option><option value="32">New Mexico</option><option value="33">New York</option><option value="36">Ohio</option><option value="44">Texas</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="14">Illinois</option><option value="33">New York</option><option value="38">Oregon</option><option value="44">Texas</option><option value="48">Washington</option>
<option value="0">ALL STATES</option>
<option value="0">ALL STATES</option><option value="3">Arizona</option><option value="5">California</option><option value="9">District of Columbia</option><option value="12">Hawaii</option><option value="44">Texas</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="11">Georgia</option><option value="17">Kansas</option><option value="31">New Jersey</option><option value="33">New York</option>
<option value="0">ALL STATES</option>
<option value="0">ALL STATES</option><option value="1">Alabama</option><option value="3">Arizona</option><option value="4">Arkansas</option><option value="5">California</option><option value="6">Colorado</option><option value="7">Connecticut</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="16">Iowa</option><option value="17">Kansas</option><option value="19">Louisiana</option><option value="21">Maryland</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="24">Minnesota</option><option value="26">Missouri</option><option value="28">Nebraska</option><option value="29">Nevada</option><option value="31">New Jersey</option><option value="32">New Mexico</option><option value="33">New York</option><option value="34">North Carolina</option><option value="36">Ohio</option><option value="37">Oklahoma</option><option value="38">Oregon</option><option value="39">Pennsylvania</option><option value="40">Rhode Island</option><option value="41">South Carolina</option><option value="43">Tennessee</option><option value="44">Texas</option><option value="45">Utah</option><option value="47">Virginia</option><option value="48">Washington</option><option value="49">West Virginia</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="7">Connecticut</option><option value="23">Michigan</option><option value="44">Texas</option>
<option value="0">ALL STATES</option><option value="33">New York</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="11">Georgia</option><option value="33">New York</option>
<option value="0">ALL STATES</option><option value="3">Arizona</option><option value="5">California</option><option value="8">Delaware</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="16">Iowa</option><option value="19">Louisiana</option><option value="21">Maryland</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="31">New Jersey</option><option value="32">New Mexico</option><option value="33">New York</option><option value="36">Ohio</option><option value="39">Pennsylvania</option><option value="44">Texas</option>
<option value="0">ALL STATES</option><option value="3">Arizona</option><option value="5">California</option><option value="7">Connecticut</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="33">New York</option><option value="38">Oregon</option><option value="39">Pennsylvania</option><option value="44">Texas</option><option value="48">Washington</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="1">Alabama</option><option value="3">Arizona</option><option value="5">California</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="18">Kentucky</option><option value="21">Maryland</option><option value="24">Minnesota</option><option value="33">New York</option><option value="34">North Carolina</option><option value="36">Ohio</option><option value="39">Pennsylvania</option><option value="44">Texas</option>
<option value="0">ALL STATES</option>
<option value="0">ALL STATES</option><option value="10">Florida</option><option value="11">Georgia</option><option value="12">Hawaii</option><option value="15">Indiana</option><option value="26">Missouri</option><option value="33">New York</option><option value="37">Oklahoma</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="31">New Jersey</option>
<option value="0">ALL STATES</option><option value="6">Colorado</option><option value="14">Illinois</option><option value="15">Indiana</option><option value="33">New York</option><option value="44">Texas</option>
<option value="0">ALL STATES</option><option value="6">Colorado</option><option value="10">Florida</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="6">Colorado</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="14">Illinois</option><option value="18">Kentucky</option><option value="21">Maryland</option><option value="22">Massachusetts</option><option value="23">Michigan</option><option value="24">Minnesota</option><option value="31">New Jersey</option><option value="33">New York</option><option value="34">North Carolina</option><option value="38">Oregon</option><option value="39">Pennsylvania</option><option value="41">South Carolina</option><option value="44">Texas</option><option value="45">Utah</option><option value="46">Vermont</option><option value="48">Washington</option><option value="50">Wisconsin</option>
<option value="0">ALL STATES</option><option value="5">California</option>
<option value="0">ALL STATES</option><option value="33">New York</option>
<option value="0">ALL STATES</option><option value="5">California</option><option value="39">Pennsylvania</option>
<option value="0">ALL STATES</option>
<option value="0">ALL STATES</option>
<option value="0">ALL STATES</option><option value="21">Maryland</option><option value="33">New York</option><option value="39">Pennsylvania</option><option value="5">California</option><option value="6">Colorado</option><option value="7">Connecticut</option><option value="14">Illinois</option><option value="23">Michigan</option><option value="38">Oregon</option><option value="48">Washington</option><option value="3">Arizona</option><option value="9">District of Columbia</option><option value="10">Florida</option><option value="11">Georgia</option><option value="12">Hawaii</option><option value="15">Indiana</option><option value="18">Kentucky</option><option value="22">Massachusetts</option><option value="24">Minnesota</option><option value="31">New Jersey</option><option value="34">North Carolina</option><option value="36">Ohio</option><option value="44">Texas</option><option value="45">Utah</option><option value="49">West Virginia</option><option value="26">Missouri</option><option value="43">Tennessee</option><option value="50">Wisconsin</option><option value="16">Iowa</option><option value="28">Nebraska</option><option value="37">Oklahoma</option><option value="4">Arkansas</option><option value="19">Louisiana</option><option value="40">Rhode Island</option><option value="41">South Carolina</option><option value="51">Wyoming</option><option value="47">Virginia</option><option value="20">Maine</option><option value="2">Alaska</option><option value="32">New Mexico</option><option value="1">Alabama</option><option value="17">Kansas</option><option value="29">Nevada</option><option value="8">Delaware</option><option value="25">Mississippi</option><option value="30">New Hampshire</option><option value="46">Vermont</option>
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Full Calendar of Events | Celebrate Today | RSS
November, 2008 - December, 2008
Midland, MI
Angel Art Invitational
August, 2010
Portland, OR
Health / Wellness Within REACH Walk
October, 2008
Chino Hills, CA
SAT, OCT 25 – Filipino Children’s Reading Event in Chino Hills
November, 2008
Houston, TX
9th Annual Latin GRAMMY Awards
October, 2008
Phoenix, AZ
"Be Ye Refreshhed" Christian Comedy Dinner Show
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