Growing up in Bogotá Colombia and living in the U.S. since 1993, Gomez Winebrenner walks in two cultures simultaneously. An economist, analyst, researcher, marketer, and media expert, Miguel helps organizations to cut through cultural biases, outdated belief systems, and multicultural miscommunications to understand and effectively meet the challenge of doing business in US Latino and Latin American markets.
As a consultant at Cheskin, Gomez Winebrenner guides clients in achieving a new and nuanced understanding of Hispanic market opportunities. He is a passionate advocate for understanding the complexities of intercultural communications, as evidenced in his recent article The Inverted Triangle Dilemma. He is also a lead early thinker in the area of Hispanics and sustainability.
He began his career with Yankelovich in LATAM, then moved to C&R Research where he worked primarily in Cable and Telecommunications Group and established their Hispanic division called LatinoEyes. He has led innovative and groundbreaking multicultural projects in financial services, CPGs, QSRs, cable TV and telecommunications, entertainment, healthcare, HBAs among others.
He is a member of the Nat’l Ass. for Multiethnicity in Comm., is Past President and has served on the Board for NAMIC SF and the CTAM Multicultural Committee.
Miguel is published in Marketing News, BrandWeek, Restaurant Business, Time Magazine, Multichannel News, Diversity Inc, Cable Advertising Bureau, and Hispanic MPR. He is the co-author of “Hispanic Marketing and Public Relations.”
|
