Cynthia Chan is a Strategic Director in the Cultural Insights Studio at Cheskin. She has over ten years of market research and consulting experience and has worked extensively in domestic and international markets including China, Japan, Korea, US, and Germany. Cynthia specializes in capturing and uncovering consumer insights through a range of qualitative and ethnographic approaches. She has worked with a range of technology and packaged goods clients on branding, packaging, and product design, including Microsoft, Hewlett-Packard, The Gap, Levis’, Motorola, Church & Dwight, Dreyer’s, DFS, and GE. As a native Cantonese-speaker, who is also fluent in Mandarin, she has conducted qualitative research and ethnographies in Chinese in both US and China.
Cynthia co-authored the book, China’s New Culture of Cool: Understanding the world's fastest growing market.
|
